The Analysis on Marketing Strategy among the Fast Food Services in India

Authors

  •   Nalini Deotale Assistant Professor, P & Berar College, Nagpur

DOI:

https://doi.org/10.53957/sanshodhan/2023/v13i1/173200

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No Keywords.

Abstract

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Published

2024-04-01

How to Cite

Deotale, N. (2024). The Analysis on Marketing Strategy among the Fast Food Services in India. Sanshodhan, 13(1), 84–88. https://doi.org/10.53957/sanshodhan/2023/v13i1/173200

Issue

Volume 13, Issue 1, 2023-2024

Section

Articles
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Scopus
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Europe PMC

References

> Heredia, A. M., Hipolito, J., Nunes, O., Moura, T., & Lanciro, T. (2017). Fast food marketing strategies and their impact on childhood obesity. JSOD, 3, 296-315.

> Kara, A. (1995). Marketing strategies for fast food restaurants: A customer V. International journal of contemporory hospitality management, 7(4).

> Kara, A., Kaynak, E., & Kucukemiroglu, O. (1995). Marketing strategies for fast-food restaurants: a customer view. International journal of contemporary hositality management, 7(4).

> Marketing plan for a fast food restaurant in Helsinki, Finland. (n.d.). Bachelor's thesis in international business, 99.

> Priyadharsini, S. A. (2014). Consumer behaviour and the marketing strategies of fast food restaurants in India. Indian Journal of Applied Research, 4(4).

> Shcherbakova, E. (2020). Importance of diversified marketing strategies for fast food restaurant chains. Westcliff international journal of applied research, 4(1).

> Shendage, V. (2023). A study on marketing strategy on McDonalds. International journal of international institute of management studies, 2(1).